Ginevra and Ludovica Fagioli are identical twins. Like the two dots on the i’s at the end of Caftanii, their semi-couture brand that expresses refined simplicity, featuring tailor-made details and finishing. Caftanii made its debut with the 2018 Spring-Summer collection.
Caftanii – the name being a tribute to the iconic tunic, easy-going but full of character – is a sense of style that’s never banal. It’s fresh, world-savvy, free. A way of being that today has become a recipe for maintaining balance. Precise, harmonious elegance, an airy, timeless femininity, and the slow pace of craftsmanship in clothes that last forever. This is a Tuscany story, people. We’re talking summers on the beach at Versilia, tennis, and parks to play hide-and-seek in. Summer in Italy. Sunbeams and sea pines, blue waters, lemon gelato. Fashion that hits the touch button. Worth its weight in gold because it’s unique, original, true to the core.
As youngsters, Ginevra and Ludovica had fun making clothes for their dolls with crêpe paper and tape. Today they head a high-quality Italian fashion brand that churns out big skirts with flounces, long silk dresses, linen and silk caftans featuring tiny, hand-sewn ruches, maxi silk summer dresses with Liberty prints, silk kimonos, taffeta tops and balloon-sleeved blouses.
The color palette is also in harmony with a polite nod to beauty. Look forward to chalk whites, ocher, sea blue, gelato pink, plum and Bordeaux reds. Floral prints are an anything but nostalgic recollection of childhood.
Fabrics are key to the Caftanii experience. Ginevra and Ludovica realize that today’s fashionistas need to be environmentally aware and true credo. The great majority of Caftanii’s linens, cottons, silks and even wools are regenerated and green-certified. Custom-care clothing, with a special focus on the kind of worldly, Italian-style details seen in Caftanii smocks, ruffles and embroidery.
Caftanii headquarters are in Florence, Italy. Love for this city and its amazing history is a driving force behind the Caftanii concept. The brand works closely with Tuscan craftspeople, and uses only qualified, experienced tailors with roots in a grand tradition. An approach that puts local expertise on the world stage. Globally, in harmony, one step at a time.